I heard about this little thing that happened today and well.... it got me thinking
What did it get me thinking?
Well, it got me thinking about the people paid to do PR for new bars & restaurants opening on the coast.
Personally, I am not one for "VIP Invitations" or "Special Open Evening" or "Launch Parties" or whatever you want to call it. Im also very very proud to never have appeared in the Essential or Hola Magazine in 8 Years....honestly...I do mean very proud!
But when you have, say, ...a big opening for a big bar, club or restaurant opening one year and then suddenly you are doing another a year later....because....the business hasnt worked....do you think they ever think about maybe inviting other people to the "Launch Party" or "Open Party" because obviously what they did do didnt work? Anyway...what the hell is a VIP...personally if I owned an establishment in Marbella in a Crisis as we are....every single person would be a VIP!
So where am I going with this?
Well, if you look in Essential Magazine or any other free Magazine on the Coast, every week or month its the same people day in day out going to these "VIP" openings. Why are they VIP? Because they do your accounts? Because they are the main drinks supplier? Because they did your Interior Design? Because they have another business on the Coast? Because they have money?
Well thats great, fantastic, amazing...
BUT
What do you need to keep a bar or restaurant going? PEOPLE
Do you want people all year round ? YES
and now the hardest question that seems to be really difficult....
So what sort of people would be the best people to invite? THE RESIDENTS.
Quite simple really isnt it? Now if you are opening something you probably have a PR company doing stuff for you charging a fortune....when really I have given you it for free.
The Locals, The Residents, whatever you want to call us....we are the people that will be coming to your bar more than anyone.
So...what should you do?
Well, if you are part of an urbanisation, leaflet drop that urbansation giving them an incentive to come and continue to come.
If its a bar / restaurant, people love to be able to walk so they can have a drink....invite all the residents within a 10 or 15 minute walk of your establishment.
Why not invite the VIPS?
Well, because when will they find time to come when they are too busy being VIPs for another opening!!!
Husband just read this and shouted...Jo, you should do PR...this is PR!!!...My reply...PR??? its just plain common sense.
What did it get me thinking?
Well, it got me thinking about the people paid to do PR for new bars & restaurants opening on the coast.
Personally, I am not one for "VIP Invitations" or "Special Open Evening" or "Launch Parties" or whatever you want to call it. Im also very very proud to never have appeared in the Essential or Hola Magazine in 8 Years....honestly...I do mean very proud!
But when you have, say, ...a big opening for a big bar, club or restaurant opening one year and then suddenly you are doing another a year later....because....the business hasnt worked....do you think they ever think about maybe inviting other people to the "Launch Party" or "Open Party" because obviously what they did do didnt work? Anyway...what the hell is a VIP...personally if I owned an establishment in Marbella in a Crisis as we are....every single person would be a VIP!
So where am I going with this?
Well, if you look in Essential Magazine or any other free Magazine on the Coast, every week or month its the same people day in day out going to these "VIP" openings. Why are they VIP? Because they do your accounts? Because they are the main drinks supplier? Because they did your Interior Design? Because they have another business on the Coast? Because they have money?
Well thats great, fantastic, amazing...
BUT
What do you need to keep a bar or restaurant going? PEOPLE
Do you want people all year round ? YES
and now the hardest question that seems to be really difficult....
So what sort of people would be the best people to invite? THE RESIDENTS.
Quite simple really isnt it? Now if you are opening something you probably have a PR company doing stuff for you charging a fortune....when really I have given you it for free.
The Locals, The Residents, whatever you want to call us....we are the people that will be coming to your bar more than anyone.
So...what should you do?
Well, if you are part of an urbanisation, leaflet drop that urbansation giving them an incentive to come and continue to come.
If its a bar / restaurant, people love to be able to walk so they can have a drink....invite all the residents within a 10 or 15 minute walk of your establishment.
Why not invite the VIPS?
Well, because when will they find time to come when they are too busy being VIPs for another opening!!!
Husband just read this and shouted...Jo, you should do PR...this is PR!!!...My reply...PR??? its just plain common sense.
1 comments:
people are very narrow minded and short sighted that is why their businesses fail. How can you get through to them, I don´t know. It reminds me of the book The Emperors New Clothes.
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